The Customer References is a common format which buyers may use to assess the quality of service they can expect from potential suppliers. Like the Case Study, the Client Reference demonstrates that your business has successfully delivered similar services/products to other organisations, but there are some important differences.
Customer References require testimonials from individuals regarding their experience working with you, and must include the name, title, and contact information of at least one person who may be approached to vouch for the quality of service. The reference will also typically include an overview of the services delivered and highlight notable achievements. Often the buyer will request that these details be provided in a letter signed by the client contact on the company's letterhead. It is a good idea to keep up-to-date Customer References in your bid library.
Below is a sample Client Reference letter which you can use as a model in developing your own library of references.